How do you go about creating opportunities for others on your team?.How do you go about prioritizing your day? How do you stay competitive with streaming?.When the company you worked at went out of business, how did you manage moving forward into your next role at CBS?.Previous to Paramount, Vicki was a Marketing Manager at Modnique.Questions Vicki Answered in this Episode: Outside of her role at Paramount, Vicki co-chairs the women’s division of the nonprofit organization, The Guardians of the Los Angeles Jewish Home. She shares why it’s worth the effort, how to overcome the reasons we give ourselves not to do it, and how to show up to networking events authentically – especially if you’re shy. Vicki says expanding your network is one of the best things you can do for your career, but admittedly, it can be draining and intimidating. In this episode of the Women In Mobile series, host Maria Lannon speaks with Vicki Goldman, the Marketing Director at Paramount Streaming under the Media Acquisition and Services Team. You might be surprised to learn that this country or that country that you would have had no idea about is all of the sudden getting real popular. (14:43-15:01) “There’s always those pockets of interests that you might not have expected, like looking at your organics and seeing what is monetizing well outside of your campaigns. You need to be creating hypotheses, developing some sort of test in order to prove out what you think.” (11:28-11:38) “You need to be constantly testing. 23:05 Genuine connection in the metaverse.19:57 A word of caution: tracking across devices.16:64 Is this country better off by itself?.How in particular do you see this game fitting into the metaverse trend? Do you share the vision that we’re all going to be living in this metaverse?.Do you have any advice for marketers trying to track people across different devices?.Do you see different markets engaging with Rec Room through different platforms, like console versus mobile?.In terms of creatives that you’re running internationally, do you have different strategies by market?.How do you prioritize international markets?.How do you prioritize what you’re going to be testing?.How do you explain what Rec Room offers in a creative ad? What are the elements that help people understand what Rec Room is the most?.Can you describe the structure of your UA team and your role?. ![]()
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